prAna’s commitment to the environment begins here at home and extends outward to our retailers and the homes of our employees. As part of our Natural Power Initiative (NPI), prAna works with our partner 3Degrees to support new US based wind energy projects through the purchase of renewable energy certificates (REC’s). In 2009 the impact of the NPI program will prevent over 12,000 tons of carbon dioxide from entering the earth’s atmosphere. Simply by supporting renewable energy for our prAna Headquarters, all of our employee’s homes, our two prAna retail locations and 250 of our US retailers, the NPI program will create an environmental benefit equivalent to removing over 1,677 average cars from the road annually.
We’re always looking for new ways to fold sustainable materials and practices into our collection, working to reduce the impact on soils, water supplies and other natural resources.